In the dynamic landscape of Egyptian real estate development, People & Places Developments has emerged as a beacon of innovation and quality in Egypt’s property market. Established by industry leaders Khaled El Assal, Mohamed Khaled El Assal, Karim Khaled El Assal, and Nabil Amasha, leveraging decades of expertise in delivering exceptional mixed-use master plans and communities across the nation.
How the story began:
Prior to founding People & Places, Nabil Amasha served as Chief Commercial Officer at EMAAR Misr (2008-2019), where he led the commercial sector to achieve over EGP 60 billion in revenues. Under his leadership, EMAAR Misr established itself as a preferred developer in the luxury housing sector.
After his successful journey in EMAAR, Nabil Amasha met with El Assal Family and they decided together to bring People & Places to the Egyptian market, using their decades of expertise to deliver exceptional projects.
Market Position
The company focuses on premium real estate development in Egypt, specializing in new urban communities and coastal areas. The company is dedicated to creating projects that emphasize community-centric design while integrating state-of-the-art amenities to meet the needs of modern living.
Innovation and Sustainability
One of their signature approaches is the integration of smart home technology with sustainable building practices. This strategy not only enhances the living experience of residents but also contributes to environmental conservation efforts. Their projects feature energy-efficient designs, water conservation systems, and eco-friendly materials, setting new standards for sustainable development in Egypt.
Flagship Project: The Med
Marking its debut in the heart of Egypt’s North Coast, People & Places introduced “The Med,” a project that exemplifies their commitment to innovative and community-centric development. This endeavor reflects the company’s philosophy of studying the details of residents’ experiences to engineer unique environments that foster natural community growth.
Recent Projects
In late 2023, People and Places launched an elite residential development in New Zayed, a sought-after area west of Cairo. The project is located in New Zayed, Sphinx City, adjacent to Sphinx International Airport, with key features including residential, retail, and hospitality components, Sphinx Plaza featuring retail, dining, and entertainment facilities, International boutique hotel, Lakeside Club operated by Campbell Gray Hospitality and LA7.
And in their latest developments, People & Places is now launching the newest phase “Pine Lanes” from Hills of One project.
This phase includes different Unit types from Standalone Villas to Apartments and Duplexes, With different finishes, all designed by Alchemy.
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References
People and Places Developments in Egypt: A Comprehensive Overview
